Ingvar Kamprad
He could sell you a table, make you assemble it yourself, and leave you thanking him for the experience. He believed that good design should be affordable, practical, and preferably flat-packed.
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Animated with AI. Original image by Ministry of Enterprise, Energy and Communications of Sweden/Sandra Baqirjazid - Haparanda Midnight Ministerial June 2010, CC BY 2.0, Wikimedia Commons
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30 March 1926
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Businessman
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Sweden
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Humble, resourceful, and probably the only billionaire who genuinely loved a bargain, Kamprad proved that simplicity and national treatments like meatballs can change the world.
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Do brand colours convey a message?
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