surprise Issue 4 (2025-4)

Do brand colours convey a message?

#marketing_alsomatters

6 min read
Do brand colours convey a message?

They appeal to feelings, create associations, add to a brand’s "portrait," shape customers’ perception of a product, make understanding of colour psychology a must-have skill for marketers. Not to overlook the importance of colour, can you decode a message from the colours below?

There is no context to guide your guess and thus the task becomes close to hopeless – it could represent just a set of colourful pencils one needs to draw a picture. Now, if you are asked to think about the feelings these colours cause or the brands they associate with, you will instantly have suggestions at least for a couple.

Were these colours once chosen for a reason? Sure.
Whas it for marketing strategies? Often, but there are surprising exceptions.