François-Louis Cailler
He came back from Italy to Switzerland with stars in his eyes and cocoa on his mind. Instead of tourist souvenirs, Cailler brought a business plan. He had no rest until he opened Switzerland’s first chocolate factory and turned a warm drink into a rich snack available for everyone.
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🎂
11 June 1796
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Grocer, chocolatier
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Switzerland
#whatif

...chocolate had a passport?
It would be Cailler to stamp it Swiss.🇨🇭
@book

No Summer, No Money, Big Dreams
How are bicycles and milk chocolate related? Why would they hardly appear if not for a volcano eruption somewhere in Indonesia? Were they three men in a boat or on a bike, and what was the life plan of the man who told their story?