Daniel Peter

Driven by an ambition to craft the finest milk chocolate known to humanity (or at least Switzerland), he teamed up with fellow chocolate legends like Henri Nestlé – because when you’re on a mission to make history, it helps to have friends with condensed milk and a vision.

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9 March 1836
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Entrepreneur, candlemaker, chocolatier
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Switzerland

#lessons

Seven years of failure is merely prelude to one success that makes you forget the other six.💫


#quotes

"I believe I know with some certainty that almost all manufacturers in Switzerland, if not all, have tried to copy me. It is proof of the value they attribute to my creation, and all of them, after unsuccessful attempts, have had to give it up, and I do not know, at the present time, any competition for my product."

#whatif

...chocolate industry was a sport?


Daniel Peter would have been the captain, coach, and the guy handing out samples at halftime.


@book

No Summer, No Money, Big Dreams

How are bicycles and milk chocolate related? Why would they hardly appear if not for a volcano eruption somewhere in Indonesia? Were they three men in a boat or on a bike, and what was the life plan of the man who told their story?

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